Jim Rome said something very poignant today, when projecting David Beckham's impact on soccer in America (paraphrased):
Becks will have a huge impact on MLS. But he won't turn soccer into the NFL, or the NBA, or MLB. Or...MMA. NHL? Maybe. NASCAR? Perhaps.
Great point about MMA. He drove home how big the sport has become at the national level. And tragically honest about hockey. Many would-be hardcore sports enthusiasts I know didn't even know Sidney Crosby was last season's MVP, or that the Ducks hoisted the Cup this year. Hell, if the Stanley Cup doesn't involve the Red Wings, Rangers, Islanders or Devils in this country, it's seen as a lost season. But I digress...back to MMA.
Let me preface this by saying that I'm NOT a fight fan. But pragmatically as a journalist, I can't ignore how prominently and quickly it's affected popular culture and commerce. I help out with
our productions of local fights, but I don't buy/watch the videos, keep up with the SpikeTV show, shell out cash for the pay-per-view events or the merchandising (which is brilliant, by the way), or follow the progress of the fighters. That's just me.
(And to be fair, my favorite sport, volleyball - and indoor vball at that - I doubt would rank in most people's top 20. Say the names Karch Kiraly or
Al Scates, both living legends, and few people in the mainstream have a clue.)
ESPN is slowly, slyly embracing the sport, so as not to offend the moral majority and those who would challenge the Disney name's affiliation with what many still see as glorified gladiators.
I've met
B.J. Penn before, and as a sportswriter I was honored to meet a world champion in any capacity. And despite his demeanor in the ring, he's a really funny, humble, nice guy. During an event
my company produced last week, I hung out backstage with
Gil Melendez, who's got UFC credits to his name. He's really cool.
So like it or don't. Just don't deny the sport it's place, because it is big. And it is here.