Guerilla QA: your site's search keywords as customer feedback
One of the key functional elements I'm working on for the redesign of my company's site is a tag cloud containing keywords people are entering into our internal search tool. As such, I'm flexing my JavaScript/CSS/XHTML/XMLHTTP savvy and Ajaxifying the UI, presenting everything as a nice tag cloud. So this means I'm tracking the terms people are entering to find stuff in our news archive.
And oh, the things you can learn from the data entered.
I've been reviewing several hundred such keywords entered over the last couple of hours, and I'm finding that people are trying to look content relative for navigation, credits, date-specific archives and more. This isn't the type of stuff that's really directly accessible from our Google-esque search tool, but this is great - free - feedback we can use for engineering our front-end.
And oh, the things you can learn from the data entered.
I've been reviewing several hundred such keywords entered over the last couple of hours, and I'm finding that people are trying to look content relative for navigation, credits, date-specific archives and more. This isn't the type of stuff that's really directly accessible from our Google-esque search tool, but this is great - free - feedback we can use for engineering our front-end.

