Thursday, November 27, 2008
Is there really such thing as a webmaster anymore?
Depending on how you percieve it, the coolest and simultaneously most misunderstood job title in the world (which lends to the coolness factor) used to be Webmaster. That one person in a company who was primarily responsible for the in-house production of an organization's online presence. And this one person - and it usually was always a single, unitary individual - did everything.
Graphics, layout, coding, color schemes, CSS, JavaScript, server management, domain registration, content production and more were all under the purview of this one individual.
With web technology having progressed the way it has, there's been a natural and predictable segmentation of responsibility so that the three major areas - programming, design, and server maintenance - have taken on lives of their own. Each, even in basic scenarios, can be so daunting they require their own staffer.
The moniker "webmaster" now is more seen as marketing fluff by people who just don't know. most web workers I know of won't even go near that title with a 10' pole. I know I won't.
Maybe it's another iteration of the progression of our subversive nature to not want to conform to generally-accepted standards.
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