So much for ratings, NBA

Wow. I haven't watched any of the NBA Finals, despite the (supposed) emergence of LeBron James. Primarily because they're playing the Spurs, who are really, really good, but dreadfully painful to watch ("The Sopranos" finale didn't help). But the relative coverage is just dismal:

I recognize the importance of throwing a no-hitter in Major League Baseball due to the scarcity of the event, but to just discard Game 3 of the NBA's grandest stage as an "this also happened" today piece speaks volumes.