Transparency in product promotions

I'm a firm believer in mission statements, and put an equal amount of faith in marketing slogans. But what makes me different is that I rarely separate the two. It's my personal belief that if a rallying cry works internally, there's no reason it shouldn't work with customers...and vice-versa. There can't be a delineation between the way products and services are perceived - transparency is critical to making them work as live products, opening up the company, and holding employees responsible to upholding that commitment.

Examples of such phrases that we use at KUAM to promote how we do news online:

• On Air. Online. On Demand.
• Guam's best news, entertainment & information.
• Anytime, anywhere, on any device.
  

One such motto I developed recently that galvanizes our philosophy on webbifying our content. It makes for a great PowerPoint slide...earning cheers and jeers when I present it during talks I give:

• Every story, segment, series and show we do has a corresponding URL. (And most have feeds, too.)

Works for us. Give it a try sometime.