Personalized content - an inspirational tale

Surfing around ESPN's site, I noticed the "MyESPN" service, so I checked it out. They'd mentioned they were working on when I interviewed with one of their developers in 2005, so this intrigued me. Their customized content portal is pretty cool, albeit not overly original.

Google's got one, PageFlakes is a huge hit, and Microsoft's implementation of movable content gadgets, web parts, was the main driver that got me into ASP.NET v.2.0 in the alpha stages of that platform. I'm thinking now that I might develop one of these for content relative to my station's site, seeing as how we've got at least a baker's dozen of content areas that people could use. I'd been messing with Google's XML-based gadgets, but it might serve us well to homegrow a portal, too.