Encouraging your viewers to 'YouTube' your stuff

Here's a tremendous blog post that talks about mainstream media and new media publishers adopting liberal community rehashing of their stuff...encouraging their audiences to recycle their material on YouTube. I support such a notion because I've been blatantly doing so for the past severla months.

Since YouTube places a 10-minute cap on member-uploaded clips, I intentionally keep interviews and guest appearances short, with the notion they'll make it on someone's profile page, and the rehashed in perpetuity through embedding on blogs, etc.

Ask your audience to ‘You Tube’ you: "Too many media companies still see YouTube as the enemy instead of the terrific promotional tool that it is. Encourage your audience to put news stories of yours they think are interesting on YouTube. Have a contest. Promote it. You will empower the people who like your stories the most to spread the word. You will get them involved in the story-telling process, and you will build their loyalty. "