75 words ain't what it used to be

I'm prepping for an awads banquet for the National Edward R. Murrow my station won for Best News Web Site, part of which is developing a 75-word write-up on our site. Being a professional writer, I assumed I wouldn't have trouble condensing all that we do online into 75 words. Stupid me.

After about 10 revisions running through 3 people, this is what we came up with (73 words, to be exact):

KUAM.com is the key component in KUAM's innovative On Air. Online. On Demand. content distribution philosophy. Coupling slick design with cutting-edge technologies like podcasting, streaming, RSS, mobile access and alerts, the site continues to evolve and expands its wide array of services to meet the challenges of consumer technology and competitive journalism. When news breaks, KUAM.com reports it with the urgency, efficiency and thoroughness across diverse platforms and formats that Guam's audience demands.

Geez, the things we do to market effectively...