Why not just say 'Microsoft'?

It always cracks me up when I get voicemail or e-mail messages extolling the merits of a "rewarding and unique job opportunity perfectly matching your skills at a large, world-reknowned, cutting-edge software company in Redmond...". Why not just say Microsoft?!?!?!? I mean, who else could it be? Boeing? Probably not.

HR advocates talk endlessly about the importance of being honest in the interviewing process...some reciprocation would be nice, too.