Is Mobile ESPN on its last legs?

It would seem that my fascination with Mobile ESPN isn't shared by everyone. Merrill Lynch has speculated that grossly underperforming sales are a major signal to Disney to kill the product.

[Analysts] estimate ESPN will sign up 30,000 subs over the course of this financial year, well short of estimates of 240,000. Meanwhile, ESPN says they have no plans to shut it down.

I'm one of the people that would really use this until it blew up. But let's face it: the coverage isn't nationwide, the handsets ain't the greatest in the market, and the service is somewhat overpriced, but it's still cool. The marketing has gotten particularly agggresive in the last two quarters, which apparently isn't doing enough of a good job, so we'll see.