Kicked in the butt by my own RSS feed

I've gotten several e-mails in the past couple of weeks from web-savvy users who subscribe to my site's main RSS feed for news. Since launching the redesigned version of KUAM.com, Version 4, on May 1, most people consuming our stories and articles in aggregators logically never saw the new UI and layout stuff we did. A handful of people browsed to the site recently and just now realized we did a revamp.

Funny.