One feed, two services

I did something clever last night on my site...I emulated Feedburner, specifically with their use of a friendly UI to list items in an RSS feed. I took my existing hybrid news podcast RSS feed (audio and video clips) and programmed a little around it so it could be databound to a .NET DataList and filtered, and developed a nice list of all available video clips, to promote our VOD services. I basically set up a web-based interface for manual downloaders and people who haven't gotten with the podcast bug yet.

The key element is that I market the podcast and manual download page as separate services, so people not in the know aren't aware they're hitting the same feed-based data. I then did a news story on it to get it lots of good marketing momentum. It's been very favorable for us so far, generating lots of traffic and downloads.