Friday, January 06, 2006
Disney takes a shot back at NBC in iTunes
I was stoked to see on SportsCenter that ESPN is offering a (free?) 15-minute download highlight package from the Rose Bowl in the iTunes Music Store. Disney's gotten some flack over the past week since NBC more liberally promotes/integrates its digital show offerings with TV. And to me, this is key.
It's not so much that ESPN's doing multiplatform tech...it's that they're integrating it. When I applied with them last April, this was my big push into what I could contribute to the company and what, if I had my druthers, I'd want to see more of as a developer.
It's not so much that ESPN's doing multiplatform tech...it's that they're integrating it. When I applied with them last April, this was my big push into what I could contribute to the company and what, if I had my druthers, I'd want to see more of as a developer.
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