Thursday, December 01, 2005
Using mashups to compliment your page views
If you can't beat them, leverage them. Matt McAlister pontificates a phenomenal concept - leveraging mashups/remixes of your core application data and/or logic to compliment your existing page traffic.
He builds on Dick Costolo's seminal writing on the importance of concentrating on a feed's atomicity - capitalizing on the value of each ITEM within an RSS feed, not the feed itself. But getting to this point isn't fast and easy, so Matt suggests, "You need to consider what happens to the page view model as you lose control of your content and your readership."
I foresee the retention of ad exposure revenue within mashups and RSS feeds as a big emerging market within the next three months. There are hacky, manual ways people can include sponsorship consideration in their feeds, and more expensive insertion technologies, but nothing grassroots that satisfies the need to get your data out, visible to the world - either by internal or community-based means.
"If you lose traffic to mashups, then how do you make up for the lost revenue? How do you estimate performance metrics that determine whether or not your model falls apart? If you know these things, then you can impose some minimum requirements for your partners."
The first given is that site managers and IT planners who don't properly adopt/embrace/implement Web 2.0 concepts will be inferior competitors, and one of the tenets of such is making data available for reuse. So, the second assumption is that in so doing, we'll increase overall exposure, but lose out on quantifiable traffic to our base sites.
Great thoughts, Matt.
He builds on Dick Costolo's seminal writing on the importance of concentrating on a feed's atomicity - capitalizing on the value of each ITEM within an RSS feed, not the feed itself. But getting to this point isn't fast and easy, so Matt suggests, "You need to consider what happens to the page view model as you lose control of your content and your readership."
I foresee the retention of ad exposure revenue within mashups and RSS feeds as a big emerging market within the next three months. There are hacky, manual ways people can include sponsorship consideration in their feeds, and more expensive insertion technologies, but nothing grassroots that satisfies the need to get your data out, visible to the world - either by internal or community-based means.
"If you lose traffic to mashups, then how do you make up for the lost revenue? How do you estimate performance metrics that determine whether or not your model falls apart? If you know these things, then you can impose some minimum requirements for your partners."
The first given is that site managers and IT planners who don't properly adopt/embrace/implement Web 2.0 concepts will be inferior competitors, and one of the tenets of such is making data available for reuse. So, the second assumption is that in so doing, we'll increase overall exposure, but lose out on quantifiable traffic to our base sites.
Great thoughts, Matt.
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