TV industry conference to concentrate solely on multiplatform expansion

Next April the Television Bureau of Advertising's annual conference for the first time will focus on a single theme - multiplatform expansion. Nice. I'm pondering attending...my marketing side is be intrigued in the fundamental concepts, but the software developer side of me also wants to see hands-on labs and proven examples, and talk in detail about the technology and problem set behind implementing such strategies. I want stuff I can take back with me.

Nevertheless, the outline looks good. I'll probably be out there.

TVB looks at multiplatform
TVB Annual Marketing Conference will, for the first time, be devoted to a single topic: "Television Goes Multiplatform." Sessions will examine everything from cell phones to iPods and who knows what else is down the road? "The media world has truly developed a passion for multiplatform capabilities and opportunities," said TVB President Chris Rohrs. "The fact that TVB has never before devoted its entire conference to one subject is a true measure of just how firmly entrenched multiplatform thinking has become in our industry's business planning." Preliminary agenda sessions include: "Multi-Platform: Expanding Local Broadcast TV Offerings," "Media Mix: Mixing Traditional TV with Multi-Screen Opportunities" and "The Online Opportunity: Dimensioning the Market and Navigating the Process".