The Jason Salas Experience

Steve Outing has an insightful manifesto for newspapers on tactics that *have to* adopted in 2006 if the platform is to stay competitive, or dare I say, alive. We all know how I feel about the print industry, and Steve's got some great thoughts that reinforce the concept that newspapers and magazines are dying. HypergeneMedia discusses some of the ramifications.

Here's a synopsis of Steve's list of strategies newspapers should take:

1. "I will discuss more, talk less."
2. "I will dare to wiki."
3. "I will be more interactive."
4. "I will seek out 'citizen advertisers."
5. "I will learn to turn free classifieds into money."
6. "I will publish where the young people are."
7. "I will devise a better Web site registration scheme."
8. "I will become a podcast god."
9. "I will not become complacent; I will remain alert."

The podcast thing (#8) admittedly surprised me. The suggestion to become and stay proactive in reporting news events (#9) has been a call that's gone unanswered for years.