On-Air. Online. On-Demand.

It came to me in a dream. Literally. This morning our new marketing slogan for our multiplatform content delivery strategy just hit me before I got up. I've been working on PowerPoint presentations for the grand rollout and some talks I'll be giving to profile it, but I hadn't narrowed down a simple tagline. Until just now.

The phrase "On-Air. Online. On-Demand." (punctuated be periods and proper capitalization) really sticks out and in its terseness allows us to get the point across about how wide our range of services are. This extends a previous theory I developed about "The Holy Trinity of Winning Internet Radio", using traditional terrestrial broadcasting in conjunction with streaming audio and RSS-based podcasting.

I swear, I could have sat in countless brainstorming sessions and never come up with that on my own. Thank God for subconscious creativity.