NBC affiliates test market new site design

As a software developer I've always been of the mindset of building something really special on your own. We've taken this approach in our own site design. I've got no problem with pre-fab site designs in news sites, I just think the same concept applied over numerous entities gets contrived and makes it harder to establish originality.

NBC-owned & operated stations are test driving a new layout and functional page design. Several CBS affiliates also used a shared concept. Not bad - I'm interested in seeing how this turns out.