The Jason Salas Experience

One thing I've always found interesting is emerging technologies named or modeled after existing platforms, and how they deviate from that concept. Specifically, let's look at RSS syndication and how many content producers don't publish the full text of the article, blog post or content they're listing. This is something I've been passionate about for awhile.

The underperforming feeds force the consumer to either deal with a truncated portion of the description, or some brief abstract that rarely goes longer than two sentences. Neither are very helpful. I understand the need to drive users to a public web site in lieu of universally-acceptable and effective ad insertion techniques and technologies for RSS, but give me a break.

Think about it: what if you watched a syndicated episode of "The Jeffersons", and the show just cut out after the thirteenth minute? It would make for a pretty bad viewing experience. Why therefore should online syndication be any different?

Keep this in mind the next time you consider lopping off your content to drive traffic to your site.