Economies of scale for affiliates/small markets

The common theory about operating at the affiliate level and/or in a small market is that for many industries - especially information technology - volume is low and usership wanes. I disagree to an extent. While we don't have a million subscribers to any of our RSS feeds, my company's VOD podcast gets a lot of traffic, largely because Guam and the couple hundred thousand ex-patriates we've got living in other parts of the world makes for a relatively small community. As such, while apps like iTunes and many RSS aggregators let you select which file(s) to download to your machine, we still get users downloading each and every free video we make available.

Talking to customers has let me know that people often download all our clips because they include shots of people they're related to or know. This comes in contrast to larger markets where an RSS feed may have a huge number of clients banging on it, checking for info updates, but only a few clips downloaded for relevance. We've taken note of this and have factored this into our design & distribution strategies, and it does affect our scalability.

So while total volume is comparatively lower than major markets, the usership remains high because of the inter-connectedness of the community we support. Something to think about.