VOD market could generate $5 billion
The excellent Radio & Television Business Report speculated that the emerging VOD market for distributing TV programming could be worth $5 billion. Billion. Damn. Now that's truly pay-per-view.
Quoted from the November 11 RBR e-mail newsletter:
It pretty much happened all at once - - VOD content deals everywhere and more mainstream media channels going online. AOL.com will feature CBSnews.com content and video on its home page (see related story). Microsoft's MSN and the Associated Press announced a partnership to develop an online video network that will stream video news feeds to sites that subscribe to AP's wire service.
Comcast announced it will sell hit shows from CBS such as "Survivor" and "CSI: Crime Scene Investigation" for as little as 99 cents an episode, with commercials. DirecTV announced a similar deal with NBC Universal to sell commercial-free episodes of its hit shows. Apple unveiled an iPod capable of playing videos, which will now be sold alongside songs on Apple's iTunes Music Store - - including ABC-TV and Disney Channel shows. The booming VOD market could be worth 5 billion a year to broadcast TV networks, says David Poltrack, CBS EVP/Research and Planning, based on an estimate of 50 million homes with VOD access and an average household paying 100 bucks a year to watch network programming off schedule.
Ad Age quoted him saying this at the EPM Entertainment Marketing Conference 11/9. VOD's success will ride on marketing the networks' most successful shows. "The clear news from the last few weeks is that people are beginning to believe in the potential for video-on-demand," AdAge reported him saying at the conference. "The marketplace will change dramatically in the era of digital TV, but it will look more familiar than the pundits say...Some people see this as the beginning of the end for broadcast networks. I'd argue that's myopic. The system will not only survive, it will thrive."
Quoted from the November 11 RBR e-mail newsletter:
It pretty much happened all at once - - VOD content deals everywhere and more mainstream media channels going online. AOL.com will feature CBSnews.com content and video on its home page (see related story). Microsoft's MSN and the Associated Press announced a partnership to develop an online video network that will stream video news feeds to sites that subscribe to AP's wire service.
Comcast announced it will sell hit shows from CBS such as "Survivor" and "CSI: Crime Scene Investigation" for as little as 99 cents an episode, with commercials. DirecTV announced a similar deal with NBC Universal to sell commercial-free episodes of its hit shows. Apple unveiled an iPod capable of playing videos, which will now be sold alongside songs on Apple's iTunes Music Store - - including ABC-TV and Disney Channel shows. The booming VOD market could be worth 5 billion a year to broadcast TV networks, says David Poltrack, CBS EVP/Research and Planning, based on an estimate of 50 million homes with VOD access and an average household paying 100 bucks a year to watch network programming off schedule.
Ad Age quoted him saying this at the EPM Entertainment Marketing Conference 11/9. VOD's success will ride on marketing the networks' most successful shows. "The clear news from the last few weeks is that people are beginning to believe in the potential for video-on-demand," AdAge reported him saying at the conference. "The marketplace will change dramatically in the era of digital TV, but it will look more familiar than the pundits say...Some people see this as the beginning of the end for broadcast networks. I'd argue that's myopic. The system will not only survive, it will thrive."
posted by Jason Salas @ 2:29 PM
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