The Jason Salas Experience

I'm hearing through the grapevine that NBC.com's going to webcast Nightly News with Brian Williams shortly after it airs on network TV. This apparently will be the first major news service to stream its entire cast at no charge to viewers (I've been doing this for 6 years, but I'm a pittly little affiliate). But there's the point - moving towards integrated content.

What's going to be cool - once video search becomes standardized and programmatically accessible - is when major networks can let users do full-text searches within a media player, to include metadata of affiliates, and then call up video clips from their remote sites for playback within the current app. Think of it as SOAP services using searchable video. Google Video's part of the way there already.

Also, if Google's planned localized ad stream feature that's rumored for its nationwide WiFi access becomes a reality, it'll be interesting to see copycat services replicate such a feature, to the point of it being standardized in apps. I'm tired of being force-fed spots, banners and redirects that never impact me. Think about it: demographic-specific, localized ads.

Man, I love my work.