My site's vidcast in iTunes

My station's new vidcasts are really taking off. We're using hybrid content within our RSS feed: a combination of long-form MP3 audio newscasts and shorter MP4 videos of special segments we've produced, which you can see above in iTunes. You can still get our entire nightly newscasts verbatim in our Webcast Archive.

There somewhat of a conundrum a-brewin' within the broadcasting industry about what road to take - broadband channel or VODcasting - but we're doing really well with our offering. I announced the rollout on my site and I'm also doing something on it tonight on TV.

I'm not using Apple's extended XML tagset for enhanced podcasts for iTunes (yet), so my feed will load, just minus album cover art, chapterizing, etc.