It's official: my RSS traffic now exceeds my web traffic

I've been noting the emergence of my company's RSS feeds (articles, podcasts, VODcasts, photostreams, police blotter, etc.), particularly the growth factor and the rate of increase. It's quite impressive, and today the number of requests for XML-based information exceeds that which is accessed by more traditional browsing means.

This is of particular importance to us here at KUAM, seeing as how all of our news articles can be accessed and virally circulated in multi-platform fashion (web, mobile, printable, e-mail), so each article should be, in theory, exponentially more popular than a feed. But the sheer number of aggregator applications banging on my XML feeds day in and day out apparently is starting to outweigh this. I'm projecting that my RSS traffic will begin to carry my site as the dominant mechanism in another six months maybe. Wow - that's fast.

I've been thinking of monetization strategies and ad insertion tecniques that won't be too intrusive, as ad hoc research indicates that one of the reasons people who access my stuff enjoy our RSS data is because of the lack of formal UI.