IBM develops staff podcasting manifesto

Steve Rubel's doing a lot lately to promote more corporate blogging, and the outward recognition of such effort by the rest of the world. It's interesting to see that IBM has posted a list of guidelines for its staffers getting into podcasting. Steve reports these include:

* Do not podcast IBM Confidential material.
* Be mindful not only of what you say, but how you say it.
* Protect your privacy and the privacy of others.
* Set the bar as high as you can for audio production and content quality.
* There may be some invitations to participate in non-IBM podcasts that warrant IBM Communications' involvement.    
* Identify your podcast as the voice of an individual or small group within the company, not the 'official' voice of the company.
* Before creating a podcast, listen to some.

I'm just glad IBM took this road. Geez, with e-mail etiquette, blogging practices, podcasting behavior, IM usage and others, corporate handbooks must be the size of the Bible these days.