AOL to offer web video distribution

It seems the more mainstream WWW crowd into Google Video may soon have competition, as AOL has joined startup Brightcove to offer video over the Web. But it's not solely a massive repository of digitized video hooked up to a search service - it's a pretty intriguiing business plan. The hitch is to allow any producer the ability to distribute their wares on other sites, while taking part of an ad cut.

I'm interested in seeing how this turns out.