Saturday, November 26, 2005
All about RSS: how KUAM.com uses online syndication
Here's a quick snapshop of how I'm separating my station's textual and multimedia content through various distribution mechanisms:
We get a ton of hits on all of our RSS feeds and on our streaming media. Our web site traffic did teeter off slightly, but not significantly. While this happened, my database is responding to more queries than ever, implying a shift towards multimedia and time-shifted content.
- Web browsing- available on KUAM.com and over WAP for more conventional browsing & searching
- RSS feed - the same textual stories found on our web site are synched with our news RSS feed for aggregation
- Streaming (archived) - we list our nightly newscasts and special productions in our WebCast Archive for to be streamed to desktop clients; being a synchronous medium, the ad-supported shows can't be forwarded through or downloaded
- Streaming (live) - we also make our (2) radio stations available via live Real streaming audio
- Podcasting - our integrated VODcast features portable MP3 audio of the day's major headlines and MP4 video of special interviews, entertainment bits, major stories, performances and more.
We get a ton of hits on all of our RSS feeds and on our streaming media. Our web site traffic did teeter off slightly, but not significantly. While this happened, my database is responding to more queries than ever, implying a shift towards multimedia and time-shifted content.
Subscribe to Posts [Atom]
Post a Comment