Video podcasting projected to be next dominant delivery platform

In-Stat projects that within 5 years video podcasts will dominate as a leading content delivery mechanism. The company foresees that by 2009, non-adult video content delivered as subscription or pay-per-download over the Internet will constitute a $2.9 billion market.

"The video desires of most consumers will continue to be served by free-to-air broadcast TV, and by pay TV services like Cable TV and Satellite...but a thriving premium video market will develop over the Internet. Really Simple Syndication (RSS), audio podcasting, and upcoming video podcasting initiatives will certainly drive demand for lots more video on the Internet. Apple's announcement that brings ABC's Desperate Housewives onto Apple's iTunes service marks a major turning point for video over the Internet.'"