A very Web 1.0/MSM attitude: stop having an opinion

I laughed when some colleagues of mine jokingly said, "I'm going to stop forwarding you articles, press releases and telling you stuff...you blog about it 2 minutes later." The notion that I would need to curb my opinions, or more importantly, documenting and distributing them over electronic media, is funny. This is exactly the reaction I got from technical circles I got when I became a reporter years ago, first covering the local tech beat. Contacts I had with companies were tentative to rap with me, fearing it'd wind up as the top story of our newscast.

This is a very Web 1.0/mainstream media mindset, that while comical in this instance, is a growing problem for organizations. Companies should positively adopt both schools of thought - embracing an energy to blog, podcast, create wiki entries, stream, and generally create, share and contribute to information channels openly. But, you should also temper your enthusiasm for commenting on every single thought entering your mind.

New age communications, as we're coming to see, if best if used tastefully and sparingly.