The Jason Salas Experience

I've always found the Capitol One Mascot Challenge cute. As a marketing guy, it's a helluva promotion. It's a nice way to get fans to appreciate their beloved personifications of their teams, and for many schools is a chance to get more exposure (like I think Western Kentucky's Big Red, won last year). It's one of the reasons I love college football. I'm casting my vote for Miami's Sebastian the Ibis. He's part of the Captiol One All-America team, and has a rock-solid team behind him.

Major League Baseball has used popular mascots for years like The San Diego Chicken and The Philly Fanatic. Certain NBA teams (Seattle, Phoenix, Utah) do a decent job of promoting mascots, and the NFL is just horrendous at it. There's also something to be said about not using a mascot. Heck, my Michigan Wolverines don't even use a mascot, live animal, or anything other than their M Club. The Yankees don't have one.

At any rate, good luck Sebastian! (Vote for your own favorite mascot here).