The Jason Salas Experience

Guam's Mr. Media - making people think, making people laugh, pissing people off

Sunday, October 30, 2005

Sebastian the Ibis is my vote for nation's top mascot

I've always found the Capitol One Mascot Challenge cute. As a marketing guy, it's a helluva promotion. It's a nice way to get fans to appreciate their beloved personifications of their teams, and for many schools is a chance to get more exposure (like I think Western Kentucky's Big Red, won last year). It's one of the reasons I love college football. I'm casting my vote for Miami's Sebastian the Ibis. He's part of the Captiol One All-America team, and has a rock-solid team behind him.

Major League Baseball has used popular mascots for years like The San Diego Chicken and The Philly Fanatic. Certain NBA teams (Seattle, Phoenix, Utah) do a decent job of promoting mascots, and the NFL is just horrendous at it. There's also something to be said about not using a mascot. Heck, my Michigan Wolverines don't even use a mascot, live animal, or anything other than their M Club. The Yankees don't have one.

At any rate, good luck Sebastian! (Vote for your own favorite mascot here).

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