Philadelphia Daily News makes cry for survival

FINALLY. Someone in print realizes that the medium itself is flawed and needs to change. Will Bunch of the Philadelphia Daily News wisely recognizes that high-tech concepts need to be used to deliver news or else the newspaper business will fall:

"We must be the message, not the medium, and so we must adjust to give consumers news in the high-tech ways that they are asking for, not the old-tech way that we are confortable with. If we don’t change, we will die – and it will be our fault. It defies all the conventional wisdom, but I believe that the Philadelphia Daily News can be an agent of that change – and not a victim. ..."

This is exactly the "change the platform, not the profession" concept I've been preaching for months, directly related to the inherent weakness of the print medium. It's a fact: you can only integrate a legacy platform in so many ways and for so long before it reaches its limits, not being able to cope with the new opportunities or complexities of a newer structure.

And that's where obsolescence kicks in.