Thursday, October 13, 2005
iTunes 6 supports video - an integrated approach
Geez...and iTunes 5 is just barely out of the gate. I've always appreciated great marketing, and Apple's having a field day with new product rollouts. My previous fascination was with Google.
I've been pondering the total impacts that today's release of iTunes 6 is going to have on the media business, with the platform's key feature being its integration with the iTunes Music Store to support video. So, as Joel postulated, in addition to movies, music videos, short films and specials, TV programming like many (if not most) of ABC's sitcoms and dramas will be available for download a day as QuickTime clips after they've aired on network TV.
This makes perfect sense. Apple was quick to forge an alliance with ABC's family of networks (Disney, ESPN, ABC Family, etc.), as was evident in the earliest podcasts available after iTunes 4.9 came out. So they've gotten a major platform advantage on the other networks. And it's no scheduling snafu that they're coinciding this with the announcement of the new video iPod to surge demand for the player, hitting the ground running with great, in-demand content to show, via a $1.99 per video purchase at the iTunes Music Store .
Absolutely brilliant.
I've been pondering the total impacts that today's release of iTunes 6 is going to have on the media business, with the platform's key feature being its integration with the iTunes Music Store to support video. So, as Joel postulated, in addition to movies, music videos, short films and specials, TV programming like many (if not most) of ABC's sitcoms and dramas will be available for download a day as QuickTime clips after they've aired on network TV.
This makes perfect sense. Apple was quick to forge an alliance with ABC's family of networks (Disney, ESPN, ABC Family, etc.), as was evident in the earliest podcasts available after iTunes 4.9 came out. So they've gotten a major platform advantage on the other networks. And it's no scheduling snafu that they're coinciding this with the announcement of the new video iPod to surge demand for the player, hitting the ground running with great, in-demand content to show, via a $1.99 per video purchase at the iTunes Music Store .
Absolutely brilliant.
Subscribe to Posts [Atom]
Post a Comment