Wednesday, October 12, 2005
Average age of newspaper readers: 55
Considering the impacts of current/future new media applications on society, how people get information and how such apps will change how people receive sensory intut, I previously predicted the inevitable death of the newspaper industry, with some of my contemporaries disagreeing, some in full support of my theory. It's no secret that most of those into blogging, podcasting, wikis, DVRs, digital cable, streaming media, etc. are of the younger demographic.
The Minneapolis Star Tribune (itself a paper) published a report citing a study that determined the average age of newspaper readers was 55. I didn't think it would be that dramatic or this soon.
"Fewer young people are picking them up, and the average age of a newspaper reader is now 55, according to a Carnegie Corporation study. Many papers have been losing circulation at alarming rates across all age groups."
The Minneapolis Star Tribune (itself a paper) published a report citing a study that determined the average age of newspaper readers was 55. I didn't think it would be that dramatic or this soon.
"Fewer young people are picking them up, and the average age of a newspaper reader is now 55, according to a Carnegie Corporation study. Many papers have been losing circulation at alarming rates across all age groups."
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